10 Nov Eli 1957 protagonist at the ICEX event ‘Spanish Surprise’ for the Chinese market
Amongst our internationalization actions, our brand Eli 1957 has been the protagonist in the ICEX ‘ Spanish Surprise ‘ event for the Chinese market.
ICEX Spain Export and Investments helps Spanish companies by offering information, training, promotion and support programs for their internationalisation.
Eli 1957 protagonist at the ICEX event ‘Spanish Surprise’ for the Chinese market
Within its different actions ‘Spanish Surprise‘ tries to publicise Spanish brands in the Asian giant.
On this occasion, we have had the opportunity to perform a ‘Live Streming‘ with one of the greatest influencers in China, whose name is 辣妈荣酱. With almost 250 million followers on her Weibo social network, she is one of the most relevant people in the country.
Eli 1957 protagonist at the ICEX event ‘Spanish Surprise’ for the Chinese market
Its reach, as we can see with its number of followers, is very high. For this reason, the influencer represents a loudspeaker for any brand that wants to show its products in the country.
Eli 1957 protagonist at the ICEX event ‘Spanish Surprise’ for the Chinese market
Eli 1957 protagonist at the ICEX event ‘Spanish Surprise’ for the Chinese market
In this very interesting ‘Live Streaming’, various models of our Papanatas, Sibaritas and Cucada shoe collections were shown. All of them were shown by the influencer, as we can see in the images.
Eli 1957 protagonist at the ICEX event for the Chinese market
For this digital event we have had the company of Juan José Zaballa Gómez, Economic and Commercial Chief Counselor of Spain in Shanghai.
The largest market in the world, China, is a challenge for Spanish brands. Spanish footwear design is highly appreciated throughout the world and, in this sense, Eli 1957 works to highlight this differential aspect.
Eli 1957 protagonist at the ICEX event for the Chinese market
Without a doubt, it is a privilege to participate in this type of promotional activities and to be able to project our brand in the Asian market. Also having a huge digital influence profile like 辣妈荣酱 is a great opportunity.
Photo credit: Eli 1957